Our Favorite Natural Makeup Brands to Complete Your Au Naturel Look


by Erica Jones MHS

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It seems like all beauty brands these days are labeling their products as “pure,” “clean,” and “natural.” With the cosmetics industry being mostly unregulated, buzzwords don’t hold much truth. If you’re looking to go greener and cleaner with your makeup this year, we’ve got you covered. We may not be getting dolled up to go out as much anymore, but we can still get the natural, beautiful look we crave with safe ingredients. Here are the the best natural makeup brands for our bodies and the planet. 

5 Natural Makeup Brands to Complete Your Au Naturel Beauty Look 

100 Percent Pure 

100 Percent Pure is one of the most trusted brands in clean beauty. This cruelty-free and organic company creates all its products with powerful vitamins, antioxidants, and essential oils for extra beautifying effects. Their most-loved products like their Blur Bamboo Powder and Liquid Eyeliner racked in over thousands of 5-star reviews!

If you’re looking for natural ingredients, bold colors, and optimal coverage, 100% Pure’s natural fruit pigments will get the job done. Check out their lip and cheek tints and ultra-lengthening mascara for when you need that extra pop.  

Shop 100 Percent Pure

Kjaer Weis 

Kjaer Weis is a certified organic, vegan-friendly, cruelty-free, and sustainable natural makeup brand—and oh boy, do we love it. Known as the Rolls-Royce of clean beauty, Kjaer Weis is an investment worth making. 

Makeup artist Kristin Kjaer Weis founded this luxury all-natural makeup brand with three goals in mind: 1. Minimalism with bold standards, 2. Ingredients that work, and 3. Beauty that keeps on giving. And she succeeded. 

To go minimal, try KW’s weightless cream foundation and blossoming cream blush. For beauty that keeps on giving, KW offers refillable compacts for half the price as the original. Now, that’s luxury. 

Shop Kjaer Weis 

Gabriel Cosmetics/Zuzu Luxe 

When I was making the switch to clean beauty ten years ago, Gabriel cosmetics (now Gabriel and Zuzu Luxe) was one of the first brands I fell in love with—and they’re still one of my favorites. They’ve been doing this whole natural beauty thing since 1992, so they’ve got it down to an art. 

With earthy tone eye shadows and neutral lip colors, Gabriel and Zuzu are one of the best natural makeup brands for all your natural looks. My personal favorites include their powder foundation and liquid eyeliner. With the powder foundation, I get a smooth complexion with full-day coverage. Their liquid liner offers seemless definition for bold eyes.  

The best part? Makeup lovers can find Gabriel and Zuzu at Whole Foods or most natural grocery stores. Next time you’re out picking up stuff for dinner, kill two birds with one stone and treat yourself to classic non-toxic magic. 

Shop Gabriel Cosmetics and Zuzu Luxe 

Au Naturale Cosmetics 

Speaking of au naturel, our list of the top natural makeup brands wouldn’t be complete without Au Naturale Cosmetics. This gluten-free, ethically sourced, organic makeup brand is known for its bold lipsticks, inclusive foundations, and full-spectrum lip stains. 

Au Natural handcrafts every single one of their products with naturally-derived ingredients for maximum performance and safety. If you have sensitivities or allergies, Au Naturale is a must-try brand because they guarantee that every product is non-toxic with every ingredient vetted for complete safety—and who doesn’t love that kind of transparency? 

For full-spectrum color lovers, choose from over 12 colors of Au Naturale’s popular Creme de la creme eye shadow or choose from six different vegan mascara colors. You really can’t go wrong with Au natural Cosmetics. The company has everything you need to complete all of your natural look dreams. 

Shop Au Naturale Cosmetics 

Vapour Beauty

Vapour organic beauty offers USDA certified organic formulas that enhance and nurture the skin. Besides being a member of the Leaping Bunny Program for cruelty-free, the company has also earned a ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics. 

If you’re interested in going green with your beauty brand, Vapour will be a fabulous choice. Vapour is entirely eco-friendly with waterless formula, recyclable packaging, and a solar and wind-powered lab. So basically, Vapour loves animals, loves humans, AND the planet. 

Shop for complexion loving products like primer, foundation, and powder and lip products like soothing conditioner and yummy glosses. 

Shop Vapour 

We hope you enjoyed our list of our favorite all-natural makeup brands. As we discover more favorites, we’ll keep adding to the list. If you have a favorite non-toxic makeup brand that makes you feel radiantly you, let us know in the comments below! 


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Meet Erica

Meet Erica

Meet Erica Jones, MHS

Hi there! I'm Erica Jones, MHS.
I'm a mom to 4 amazing little kids, wife to an incredibly talented doctor and I’ve been doing this “healthy lifestyle” thing for over a decade. I’m super passionate about essential oils, health, wellness and making natural living easy. I’m so grateful to be living my BEST life and I'm here to help YOU live yours.

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