I currently run a 7 figure virtual health consultancy and online brand that I’ve developed over the last 6 years.
My team is virtual and located around the world, and I can run my health business from anywhere on earth from my laptop.
For example, my virtual assistant automates and streamlines my emails, meetings, calendar and product inventory from Denver, Colorado. My program developer and website manager lives in Perth, Australia, so by the time I wake up, all the objectives I had for her to complete by the end of the day before are completed and ready to go.
I systematized and scaled my brick and mortar and sold it. Because I’ve expanded beyond the four walls of my practice, it’s enabled me to impact more lives and work my business while enjoying the French countryside with my wife, San Diego beaches with my family and even the great barrier reef in Australia.
It’s enabled me to write a #1 best selling book in Japan, and design my dream life exactly how I want it.
We do multiple 6 figures in residual online product and supplement sales and have people investing thousands of dollars out of pocket to work with us virtually from all over the world. I’ve never taken insurance other than from flex spending and health savings accounts, and there is no limit or ceiling to my income or impact.
When I first started as what I call a “Health Consultant” I reverse engineered my “ideal week”. Since then, I have taken every weekend off over the last 6 years (other then when I’m traveling for business), and only work two days a week consulting to what I call my “Health Participants”.
This enables me to scale and grow my online business on Monday, Wednesdays and Fridays, or even take a day off here and there to spend time with my wife and kids if I want to.
Does this sound too good to be true?
I’m living proof that this is possible, and now other doctors and health entrepreneurs are following in my footsteps creating their own dream health businesses unique to their hopes and desires. But it didn’t start out this way. This article is for you if you want to:
- Keep your practice and scale it up while building an online brand
- Keep your practice and scale it up while building a virtual consulting component
- Eventually sell your practice while transitioning into becoming a virtual health consultant and/or build a powerful online brand.
- If you want to build automated health programs and create residual income through a powerful online brand.
If any of the above four scenarios resonate with you then you need to be aware of the 7 things you need to know before scaling out of your practice to build a virtual business and online brand.
Be sure to read the following points carefully as it will set you up for ultimate success and save you time and money so that you don’t make the same mistakes that I’ve made.
1. You have to have a “growth mindset” vs. a “fixed mindset”
Most people naturally lean more towards a fixed mindset. You can transition into growth mindset through awareness, education and application, but if you want to become a Health Consultant and scale a virtual practice and online brand, then you can’t stay in fixed mindset. In fact, this is so important, that it’s a “non-start” if you aren’t willing to transition.
According to the book “Mindset” by Carol Dweck PhD., a Stanford researcher in the field of psychology, people have two mindsets: growth or fixed.
According to Carol, fixed mindset individuals believe that their intelligence and personal abilities are fixed and that personal effort has little impact.
Here’s some characteristics of people with fixed mindset:
- They often feel pressured to “look smart” believing they are defined by their natural abilities.
- They avoid challenging growth experiences to protect their self-esteem and give up easily when they face adversity and can blame others or play victim.
- They also ignore constructive criticism as they see it as an attack on their natural abilities.
- They feel diminished by others’ success as they believe natural ability is what creates success.”
I saw this play out recently. I was on the phone with a doctor interested in coming to one of my Epic Health Retreats, a live mastermind event for doctors. Here’s what he said:
I’m the world’s leading expert in IV therapies for functional medical practices. I’ve got a successful TV show and radio show, but I don’t think I can learn what it takes to grow an online brand. That’s not my wheelhouse. I don’t have the skill-set to learn any of that. I’ve got a natural talent to understand the top health knowledge on earth. But even though I want to have a brand that is the next Dr. Oz online, I would be embarrassed to learn this information as I’m the talent and others should be doing everything else for me.
After he said that, I let him know that I have regular walks in Chastian Park with Jeff Arnold who sold WebMD.com for $7.6 Billion dollars and now runs sharecare.com and all of Dr. Oz’s online brand and social media.
I told him that I’m also close friends with a Dr. Josh Axe who I helped get started online. Josh scaled out of practice and has built a $40+ million dollar online brand.
I told him that both Dr. Oz and Dr. Axe know a lot about how their businesses work and are committed to staying on the cutting edge when it comes to building their brand and marketing.
I know this firsthand because I talk to Josh on a regular basis (actually went out for breakfast with him the morning I’m typing this). And Jeff Arnold has told me how Dr. Oz wants to know as much about his business as possible and that he “always wants to know what’s going on.”
His response was enough for me to quickly get off the phone with him as I knew he had a fixed mindset and wouldn’t be a good fit for my private doctors’ retreats and group.
Growth mindset individuals have completely different characteristics. If you found that you resonated with many of the characteristics of a fixed mindset, it’s okay.
Most people are that way by nature, but you can change to a growth mindset with increased awareness.
Here are the characteristics of the growth mindset individual:
- They believe their intelligence and abilities can grow through personal effort.
- They feel motivated to get smart, knowing that their effort maximizes their gifts, talents and abilities.
- They welcome challenge and adversity which improves their self-esteem and makes them better entrepreneurs and experts.
- They persist in the face of setbacks, believing they can prevail with sufficient effort. They embrace criticism as a learning tool, which helps them improve.
- They are also inspired by other’s’ success, knowing that success is replicable and can be achieved through working hard and working smart.
If you want to become a health consultant and build a powerful online brand, then you need to be growth oriented. Once you transition into that, you will set yourself up to be a very successful virtual health entrepreneur.
2. Are you a Health Entrepreneur or Employee?
The majority of doctors are actually working for large or midsized organizations. The marketing is often done for them, and they often rely on insurance and the “system” to provide income for them. Their income is often fixed as they are trading time for dollars and although they are working very “hard” they aren’t working “smart”.
Doctors didn’t go through school to be entrepreneurs.
Medical Doctors, Chiropractors, Naturopaths, Osteopaths and Doctors of Physical Therapy all didn’t get a whole lot of business training in their programs. After graduation many are met with a flood of work, and soon they realize what they “thought they were getting into” isn’t at all what they envisioned.
They are working later, pushing harder, and grinding each day only to have a ceiling to their income and impact. They often look at themselves as “employees” or even “slaves” of the “system”, whether it be insurance, or an organization that they are working for.
Even if you are marketing your own small business, you can soon feel like there is a ball and chain attached to your ankle.
Sure, at times it can be rewarding, but deep down inside, many of them know that there is more.
Enter becoming a health entrepreneur. This isn’t something that comes naturally to many doctors. Again, if you see yourself as an employee, and you’re not willing to develop into an entrepreneur, then this is a non-start.
The perfect example is from a guy by the name of Dr. Jay Davidson. He was running a very successful practice, but didn’t have the freedom, impact and lifestyle that he knew he was capable of.
Some aspects, like his business were doing well, while other aspects of his life suffered. I brainstormed with him at the back of a seminar room a little over one year ago.
From our conversation he launched an online health product that did over $300,000 in one week.
From there he has built a high 6 and soon to be 7 figure business from his new online brand. His online brand is thriving and his virtual practice has taken off.
What’s more, is that he’s sold his practice, moved from the cold north to sunny California close to a beach with his beautiful wife and kid, and is now truly holistically successful.
Health entrepreneurs are visionaries, goal setters and goal getters. They have a growth mindset and are willing to blaze a new path. They know there is adversity in front of them, but that adversity is going to create new insights and learnings to make them a better doctor and entrepreneur.
Click here to download the Virtual Practice & Online Health Brand Blueprint
Health entrepreneurs desire to impact more lives than what they can within the four walls of an office. They are purpose driven and mission centered people that desire to make the world a better place.
They also want to crush through the glass ceiling of their income to create their “dream life” and see what they are capable of in the short time they are on this earth.
Health consultants are health entrepreneurs, and they work smart. One way they work smart is by modeling systems of success that other people have paved before them.
Another way they work smart is by surrounding themselves with a team of people that are on mission to do similar things in the world.
Being a health entrepreneur has enabled me to:
- Build a virtual practice
- Create residual streams of income
- Develop a podcast called “superhuman entrepreneur” that gets over 30,000 downloads per month
- Speak directly to my ideal client
- Build an email list that has tens of thousands of people following me.
Once you commit to “bucking the system” and becoming a health entrepreneur, it’s essential to know what your strengths and weaknesses are.
Health Consultants Scale Big By Understanding Their Strengths and Weaknesses
Marcus Buckingham wrote a book called Strengths Finder and Now Go Put Your Strengths To Work while working with Gallup. In those books he uncovers the importance of understanding what your strengths and weaknesses are. The call to action is to focus on “playing to your strengths” and finding other people whose strengths are your weaknesses to fill the gap.
A leader I follow is a 70+ year old entrepreneur coach named Dan Sullivan. He runs one of the most successful entrepreneur coaching companies in the world called Strategic Coach. He has been teaching entrepreneurs for years to focus on their strengths and recommends an assessment called the “Kolbe A Index”.
In his “Entrepreneur Time Management System” or ETS, he talks about time blocking the days of your week. You should have what he calls “free days”, “buffer days” and “strengths days”, or as he puts it, your “unique abilities days”.
On the unique abilities days, you should be solely focused on putting your strengths to work. This is typically going to be your biggest income generating activities that come natural to your and light you up. Buffer days are for emails and all the “tasks” that you need to get done. And free days are essential for optimal creativity where you rejuvenate your body and mind by fully disconnecting one to three days per week.
Like I said at the beginning of this letter to you, I take all weekends off and have three buffer days per week and two strengths days.